Microsoft Corporation (NASDAQ:MSFT) launched its Windows 10 for PCs a couple of days back and has already witnessed installation in over 14 million devices over the globe. With the PC operating system up and about, we shift our focus towards Windows 10 Mobile, which is scheduled for a release later this year.
Currently the smartphone industry is dominated by the likes of Apple Inc. (NASDAQ:AAPL) and Samsung Electronics Co. Ltd. (NASDAQ:SSNLF) courtesy of their iPhone and Galaxy S series respectively. Microsoft is aiming to manufacture high-end flagships which can compete on par with the big players in the industry, particularly after CEO Satya Nadella recently admitted that his company didn’t have good devices in the market. Microsoft has its upcoming Lumia 950 and Lumia 950XL flagship devices under works, and they are likely to serve as the face of the new Windows 10 Mobile.
Moving towards smartphone OS market share, Google Inc.’s (NASDAQ:GOOG) Android leads the way followed by Apple’s iOS. With Windows Mobile holding on to a mere 2.7% of the market share, we wonder whether Windows 10 will propel it onto a respectable position when it is eventually launched.
Microsoft will be cramming its Windows 10 platform onto a smartphone via Continuum. The unique ability to transform your smartphone to perform like a PC is already creating waves in the smartphone industry. With Microsoft’s all new universal apps complimenting Continuum, we are looking forward to applications which will run on all form factors. Microsoft’s Joe Belfiore explains, “With Universal apps in Windows 10, software developers are writing their apps for the PC and the phone. And when those apps are run with a mouse and keyboard, they work exactly the way users expect.” Apps are the main cause of concern for Windows Phone 7 and 8, and Continuum will address those.
However, one downside is that in order to experience the complete Windows 10 Mobile, users will have to turn to the new flagships the tech giant has under works. Windows 10 and Continuum will operate only on smartphones powered by high-end Qualcomm Inc. (NASDAQ:QCOM) processors. Continuum will allow Windows-running smartphones to operate independently of the monitor you have it hooked up to, i.e. users will have the unparalleled freedom to send and receive mails on the handset even while watching a movie on the monitor.
Continuum is by far the “killer” feature which can propel Windows Mobile out of obscurity in the near future, offering a seamless mobile extension of your desktop experience, something no other smart phone platform offers for now.
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